Thought Leadership

Craft & Commerce

An exploration of what bakers, chefs, artists, makers, and business leaders might have to teach each other—from fermentation and planning to the importance of having the right tools, to knowing when to discard something and start over.

August 25, 2026
Things My Sourdough Starter Knows About Business
Discarding to Fuel Growth
What discarding sourdough starter to keep it healthy teaches about portfolio rationalization — and why the goal isn't a smaller portfolio, it's a stronger one.
August 18, 2026
Things My Sourdough Starter Knows About Business
Thriving in the Distributor Ecosystem
What microbial succession in a sourdough starter reveals about building a distributor relationship that both sides actively work to keep thriving.
August 10, 2026
Things My Sourdough Starter Knows About Business
Fermentation: Why Great Commercial Plans Need Time to Rise
What a three-day sourdough process teaches about structure, process, and timing in commercial planning — and why rushing (or dragging out) the plan produces the same flat, disappointing result either way.
July 21, 2026
Things My Sourdough Starter Knows About Business
Introduction
What ten years of feeding a sourdough starter has to do with commercial strategy — and an introduction to Blade Advisory.